BISNIS DIGITAL: KONSEP, STRATEGI, DAN IMPLEMENTASI DI ERA EKONOMI MODERN
Keywords:
Bisnis Digital (Digital Business), Ekonomi Digital (Digital Economy), Transformasi Digital (Digital Transformation), Pemasaran Digital (Digital Marketing), Startup Digital, Kecerdasan Buatan (Artificial Intelligence), Inovasi Model BisnisSynopsis
Buku Bisnis Digital: Konsep, Strategi, dan Implementasi di Era Ekonomi Modern hadir untuk memberikan pemahaman menyeluruh mengenai transformasi dunia bisnis di tengah perkembangan teknologi digital yang semakin pesat. Buku ini membahas berbagai aspek penting mulai dari ekonomi digital, perilaku konsumen, inovasi model bisnis, pemasaran digital, kecerdasan buatan, hingga pengelolaan risiko dan pengembangan perusahaan rintisan (startup) digital. Disusun secara kolaboratif oleh para akademisi dan praktisi, buku ini tidak hanya menyajikan konsep teoritis, tetapi juga menggambarkan dinamika dan tantangan nyata yang dihadapi pelaku bisnis di era modern. Buku ini diharapkan dapat menjadi referensi yang bermanfaat bagi mahasiswa, dosen, peneliti, maupun masyarakat umum yang ingin memahami dan beradaptasi dengan perkembangan bisnis digital masa kini.
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