SPORT TOURISM & ENTREPRENEURSHIP Model Integratif Pengembangan Ekonomi Olahraga Berbasis Sumber Daya Alam dan Keberlanjutan Indonesia
Keywords:
Ekonomi. Bisnis dan PariwisataSynopsis
Perkembangan industri olahraga global telah melampaui batas fungsi rekreatif dan kompetitif, bertransformasi menjadi kekuatan ekonomi baru yang terintegrasi dengan sektor pariwisata. Dalam konteks Indonesia, potensi tersebut menemukan relevansinya melalui kekayaan sumber daya alam yang melimpah, mulai dari bentang maritim, pegunungan, hingga keanekaragaman budaya lokal yang membuka peluang besar bagi pengembangan sport tourism. Buku ini hadir sebagai respons akademik terhadap dinamika tersebut, dengan menawarkan perspektif interdisipliner yang menggabungkan manajemen, kewirausahaan, ekonomi, dan pariwisata dalam satu kerangka pemikiran yang komprehensif.
Lebih dari sekadar kajian konseptual, buku ini menempatkan kewirausahaan olahraga (sport entrepreneurship) sebagai motor penggerak utama dalam menciptakan nilai tambah ekonomi yang berkelanjutan. Melalui pendekatan strategis yang berbasis inovasi, transformasi digital, serta penguatan sumber daya manusia, pembaca diajak memahami bagaimana ekosistem sport tourism dapat dibangun secara adaptif dan kompetitif. Di tengah era disrupsi teknologi dan perubahan perilaku wisatawan, integrasi antara digitalisasi, pemasaran modern, dan pengelolaan destinasi menjadi kunci dalam menciptakan pengalaman wisata olahraga yang bernilai tinggi dan berdaya saing global.
Pada akhirnya, buku ini tidak hanya menawarkan kerangka teoritis, tetapi juga merumuskan model integratif pengembangan sport tourism Indonesia yang berlandaskan prinsip keberlanjutan. Keseimbangan antara eksploitasi potensi ekonomi dan pelestarian lingkungan menjadi landasan utama dalam setiap strategi yang diusulkan. Dengan demikian, buku ini diharapkan dapat menjadi referensi akademik sekaligus panduan praktis bagi mahasiswa, peneliti, praktisi, dan pembuat kebijakan dalam mendorong terwujudnya ekosistem sport tourism Indonesia yang inklusif, inovatif, dan berkelanjutan di masa depan.
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June 30, 2026
Copyright (c) 2026 Eko Yulianto, A. Apri Satriawan Chan, Andi Taufan Bayu Dewantara Alsaudi (Author)
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Yulianto, E., Satriawan Chan, A. A., & Bayu Dewantara Alsaudi, A. T. (2026). SPORT TOURISM & ENTREPRENEURSHIP Model Integratif Pengembangan Ekonomi Olahraga Berbasis Sumber Daya Alam dan Keberlanjutan Indonesia. Widina Media Utama. https://doi.org/10.59818/y56dbp97
