GREEN BUSINESS MENGINTEGRASIKAN PROFIT, PLANET, DAN PEOPLE DALAM BISNIS MODERN
Keywords:
Green, Business, Profit, People, BisnisSynopsis
Buku ini membahas transformasi dunia bisnis menuju paradigma keberlanjutan yang menempatkan keuntungan ekonomi, kepedulian terhadap lingkungan, dan tanggung jawab sosial sebagai satu kesatuan yang saling mendukung. Pembaca diajak memahami konsep dasar green business, sejarah perkembangannya, strategi penerapan bisnis hijau, hingga evolusi keberlanjutan dari sekadar tren pemasaran menjadi strategi bisnis yang mampu menciptakan keunggulan kompetitif. Berbagai konsep penting seperti green marketing, green product, green supply chain management, green accounting, green consumerism, serta triple bottom line (Profit, Planet, People) dibahas secara sistematis dan aplikatif.
Lebih jauh, buku ini mengulas implementasi green business melalui pembahasan etika bisnis, tanggung jawab sosial perusahaan (CSR), ecopreneurship, inovasi hijau, ekonomi sirkular, efisiensi sumber daya, serta pengelolaan lingkungan yang berorientasi pada pembangunan berkelanjutan. Disertai contoh penerapan, studi kasus, dan strategi implementasi di berbagai sektor industri, buku ini memberikan gambaran nyata mengenai bagaimana perusahaan dapat membangun nilai ekonomi sekaligus memberikan manfaat bagi masyarakat dan lingkungan tanpa mengabaikan daya saing bisnis.
Melalui penyajian materi yang komprehensif, buku ini menjadi referensi yang bermanfaat bagi mahasiswa, akademisi, praktisi bisnis, wirausahawan, pembuat kebijakan, maupun masyarakat umum yang ingin memahami dan menerapkan prinsip-prinsip bisnis berkelanjutan. Dengan mengintegrasikan aspek profit, planet, dan people dalam setiap keputusan bisnis, buku ini diharapkan mampu mendorong lahirnya organisasi yang inovatif, bertanggung jawab, adaptif terhadap tantangan global, serta berkontribusi nyata dalam mewujudkan pembangunan ekonomi yang inklusif dan berkelanjutan.
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