MANAJEMEN PEMASARAN BISNIS DIGITAL

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Referensi Tambahan yang Sangat Relevan untuk Bab Ekosistem Bisnis Digital

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Kusdianti, S.E., & Wilujeng, I.P. (2023). Customer Engagement Mediates the Effect of Content Marketing on Brand Awareness on Online Travel Agents. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 4(2), 171-184. https://doi.org/10.37366/ekomabis.v4i02.323.

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Regulasi dan Peraturan Perundang-Undangan

Undang-Undang Republik Indonesia Nomor 27 Tahun 2022 tentang Perlindungan Data Pribadi. Lembaran Negara Republik Indonesia Tahun 2022 Nomor 196.

Undang-Undang Republik Indonesia Nomor 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik sebagaimana diubah dengan UU No. 19 Tahun 2016. Lembaran Negara Republik Indonesia Tahun 2008 Nomor 58.

Peraturan Otoritas Jasa Keuangan Nomor 6/POJK.07/2022 tentang Perlindungan Konsumen dan Masyarakat di Sektor Jasa Keuangan.

Peraturan Otoritas Jasa Keuangan Nomor 77/POJK.01/2016 tentang Layanan Pinjam Meminjam Uang Berbasis Teknologi Informasi.