MANAJEMEN OPERASIONAL

Authors

Martha Surya Dinata Mendrofa; Instianti Elyana; Dearma Sariani Sinaga; Adriansah Adriansah; Larisang Larisang; Retno Setyorini; Ubaldo Donaciano Guterres; Anung Haryanto

Keywords:

Manajemen, Operasional

Synopsis

Buku ini menyajikan pembahasan yang komprehensif mengenai prinsip, konsep, dan praktik pengelolaan operasi sebagai fondasi utama dalam menciptakan organisasi yang efektif, efisien, dan berdaya saing. Dimulai dari pemahaman mengenai konsep dasar manajemen operasional, pembaca diajak mengenal proses transformasi input menjadi output, ruang lingkup pengambilan keputusan operasional, tujuan, serta peran strategis fungsi operasional dalam mendukung keberhasilan organisasi. Pembahasan juga mengulas bagaimana perkembangan teknologi, digitalisasi, dan tuntutan keberlanjutan telah mengubah wajah manajemen operasional di berbagai sektor industri.
Selanjutnya, buku ini mengupas strategi operasional sebagai penghubung antara visi bisnis dan implementasi di tingkat operasional. Berbagai topik penting seperti keunggulan kompetitif, keselarasan strategi bisnis dan strategi operasional, implementasi Lean Management, Six Sigma, Agile Operations, hingga pengukuran kinerja organisasi dibahas secara sistematis. Selain itu, pembaca memperoleh pemahaman mendalam mengenai desain produk dan jasa, pengembangan produk, inovasi, serta faktor-faktor yang memengaruhi keberhasilan perusahaan dalam menciptakan nilai tambah bagi pelanggan melalui proses operasional yang unggul.
Disusun dengan pendekatan akademik yang aplikatif, buku ini diperkaya dengan ilustrasi, studi kasus, rangkuman materi, serta latihan evaluasi yang mendorong kemampuan analitis dan pemecahan masalah. Oleh karena itu, buku ini sangat relevan sebagai referensi bagi mahasiswa, dosen, peneliti, praktisi bisnis, manajer operasional, maupun pelaku usaha yang ingin memperkuat pemahaman dan keterampilan dalam mengelola operasi organisasi secara adaptif, inovatif, dan berorientasi pada keunggulan kompetitif di era transformasi digital.

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Published

July 29, 2026

Details about this monograph

ISBN-13 (15)

978-634-317-168-3

How to Cite

Dinata Mendrofa, M. S., Elyana, I., Sinaga, D. S., Adriansah, A., Larisang, L., Setyorini, R., Guterres, U. D., & Haryanto, A. (2026). MANAJEMEN OPERASIONAL. Widina Media Utama. https://doi.org/10.59818/z4ybvz81