MANAJEMEN STRATEGIK UNTUK AGROINDUSTRI DI ERA DIGITAL
Keywords:
Manajemen, Agroindustri, DigitalSynopsis
Buku Manajemen Strategik untuk Agroindustri di Era Digital disusun sebagai referensi yang membahas penerapan manajemen strategik dalam pengembangan agroindustri modern di tengah pesatnya transformasi digital. Buku ini menghadirkan pemahaman mengenai konsep dasar manajemen strategik, ruang lingkup agroindustri, serta pentingnya strategi dalam meningkatkan daya saing industri berbasis pertanian. Pembahasan diawali dengan analisis lingkungan bisnis agroindustri, baik internal maupun eksternal, yang dipengaruhi oleh perubahan pasar global dan perkembangan teknologi digital.
Selanjutnya, buku ini menguraikan proses perencanaan strategik yang meliputi penyusunan visi dan misi perusahaan, penetapan tujuan strategik, hingga pengambilan keputusan yang tepat dalam pengelolaan usaha agroindustri. Transformasi digital menjadi fokus penting dalam buku ini melalui pembahasan digitalisasi proses produksi, pemanfaatan teknologi informasi, serta dampaknya terhadap efisiensi dan produktivitas industri. Selain itu, manajemen produksi, pengendalian kualitas, dan pengelolaan rantai pasok juga dibahas sebagai bagian penting dalam menciptakan sistem agroindustri yang efektif dan berkelanjutan.
Dalam aspek pemasaran dan sumber daya manusia, buku ini menjelaskan strategi pemasaran digital, pemanfaatan media sosial, branding produk, serta pengembangan kompetensi SDM di era digital. Pembaca juga diajak memahami pentingnya inovasi dan kewirausahaan berbasis teknologi sebagai upaya menciptakan peluang bisnis baru dalam sektor agroindustri. Pembahasan mengenai keuangan, investasi, serta pengelolaan risiko turut memberikan wawasan praktis dalam mendukung keberlangsungan usaha agroindustri modern.
Pada bagian akhir, buku ini menyoroti konsep keberlanjutan agroindustri dan masa depan agroindustri digital melalui penerapan smart agroindustry, efisiensi energi, serta tanggung jawab sosial perusahaan. Dengan pendekatan yang sistematis dan kontekstual, buku ini diharapkan dapat menjadi sumber pembelajaran bagi mahasiswa, akademisi, praktisi, maupun pelaku usaha agroindustri dalam menghadapi tantangan dan memanfaatkan peluang di era digital secara strategis dan inovatif.
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978-634-317-109-6
How to Cite
Rusdi, R., Sitorus, R., Sisbintari, I., Bulimasena Luturmas, F., Hartanto, H., Yoseptry, R., Setyawati, E., Setio Utomo, T., Ritonga, U. S., & Sugiharto, S. (2026). MANAJEMEN STRATEGIK UNTUK AGROINDUSTRI DI ERA DIGITAL. Widina Media Utama. https://doi.org/10.59818/ebp9mb89
